departments/GTM

Go-To-Market

Offer design, pricing, launch orchestration, positioning and funnel experiments — the strategy layer above Sales and Marketing.

Human gateplanned · B1head · Business Strategistescalates to Executive / Chief of Staff

SOPs live

0/6

declared functions with a playbook on disk

Agents

5· 3 active

Skills linked

108

384 enrollments across roster · session packs on each person

Events routed here

Shared in

functions owned elsewhere that this desk may run

Functions this department owns6

Competitive positioning

Where we win, where we lose, and the language that reflects it.

Autonomousstub

operator: Business Strategist
playbook: playbook-competitive-positioning.md

research-frameworknewleaf-operating-doctrinepricingofferscompetitive-landscapecompetitor-profilingcompetitorsindustry-intelligence-radarresearch-executionresearchnewleaf-funnel-stage-controlproduct-marketingmarketing-planmarketing-loopsab-testingcroanalyticskpi-dashboard-designcustomer-researchsales-enablementlead-magnetslifecycle-plan-synthesizecontent-strategyonboardingcold-emailadsad-creativeasoseo-auditai-seosocial-publishingbrandkitbrand-landingpagecopywritingnewleaf-crmtwenty-crmghl-smsnewleaf-telephonydata-reportdirectory-submissionslifecycle-session-loopangular-migrationdotnet-backend-patternsfal-upscalegrafana-dashboardshand-drawn-diagramsimplementlaunchcard-xiaohongshudefi-protocol-templatesframe-logo-outrogodot-gdscript-patternshiggsfield-marketplace-cardshiggsfield-websiteshyperframes-animationistio-traffic-managementmarket-sizing-analysismarketing-councilmlops__models__audiocraftmlops__research__dspypaywallspptx-quality-gatesproduct-launch-videoproductivity__powerpoint

Funnel experimentation

Design, run and read experiments on the funnel with a stated hypothesis.

Assistedstub

operator: Pricing Analyst
playbook: playbook-funnel-experimentation.md

newleaf-funnel-stage-controlnewleaf-operating-doctrinepricingofferscompetitive-landscapecompetitor-profilingcompetitorsindustry-intelligence-radarresearch-frameworkresearch-executionresearchproduct-marketingmarketing-planmarketing-loopsab-testingcroanalyticskpi-dashboard-designcustomer-researchsales-enablementlead-magnetslifecycle-plan-synthesizecontent-strategyonboardingcold-emailadsad-creativeasoseo-auditai-seosocial-publishingbrandkitbrand-landingpagecopywritingnewleaf-crmtwenty-crmghl-smsnewleaf-telephonydata-reportdirectory-submissionslifecycle-session-loopangular-migrationdotnet-backend-patternsfal-upscalegrafana-dashboardshand-drawn-diagramsimplementlaunchcard-xiaohongshudefi-protocol-templatesframe-logo-outrogodot-gdscript-patternshiggsfield-marketplace-cardshiggsfield-websiteshyperframes-animationistio-traffic-managementmarket-sizing-analysismarketing-councilmlops__models__audiocraftmlops__research__dspypaywallspptx-quality-gatesproduct-launch-videoproductivity__powerpoint

Launch orchestration

Coordinate a launch across Marketing, Sales, Design and Engineering on one timeline.

Human gatestub

operator: Business Strategist
playbook: playbook-bizops.md

lifecycle-session-loopnewleaf-operating-doctrinepricingofferscompetitive-landscapecompetitor-profilingcompetitorsindustry-intelligence-radarresearch-frameworkresearch-executionresearchnewleaf-funnel-stage-controlproduct-marketingmarketing-planmarketing-loopsab-testingcroanalyticskpi-dashboard-designcustomer-researchsales-enablementlead-magnetslifecycle-plan-synthesizecontent-strategyonboardingcold-emailadsad-creativeasoseo-auditai-seosocial-publishingbrandkitbrand-landingpagecopywritingnewleaf-crmtwenty-crmghl-smsnewleaf-telephonydata-reportdirectory-submissionsangular-migrationdotnet-backend-patternsfal-upscalegrafana-dashboardshand-drawn-diagramsimplementlaunchcard-xiaohongshudefi-protocol-templatesframe-logo-outrogodot-gdscript-patternshiggsfield-marketplace-cardshiggsfield-websiteshyperframes-animationistio-traffic-managementmarket-sizing-analysismarketing-councilmlops__models__audiocraftmlops__research__dspypaywallspptx-quality-gatesproduct-launch-videoproductivity__powerpoint

Offer design

Define what we sell, to whom, at what promise — with the economics attached.

Human gatestub

operator: Business Strategist
playbook: playbook-gtm.md

pricingnewleaf-operating-doctrineofferscompetitive-landscapecompetitor-profilingcompetitorsindustry-intelligence-radarresearch-frameworkresearch-executionresearchnewleaf-funnel-stage-controlproduct-marketingmarketing-planmarketing-loopsab-testingcroanalyticskpi-dashboard-designcustomer-researchsales-enablementlead-magnetslifecycle-plan-synthesizecontent-strategyonboardingcold-emailadsad-creativeasoseo-auditai-seosocial-publishingbrandkitbrand-landingpagecopywritingnewleaf-crmtwenty-crmghl-smsnewleaf-telephonydata-reportdirectory-submissionslifecycle-session-loopangular-migrationdotnet-backend-patternsfal-upscalegrafana-dashboardshand-drawn-diagramsimplementlaunchcard-xiaohongshudefi-protocol-templatesframe-logo-outrogodot-gdscript-patternshiggsfield-marketplace-cardshiggsfield-websiteshyperframes-animationistio-traffic-managementmarket-sizing-analysismarketing-councilmlops__models__audiocraftmlops__research__dspypaywallspptx-quality-gatesproduct-launch-videoproductivity__powerpoint

offer_publish_without_human

Pricing analysis

Model price changes against retention, collection rate and margin before anyone touches a price.

Human gatestub

operator: Pricing Analyst
playbook: playbook-pricing.md

price_change_without_human

Reactivation sequence

Re-engage after no-show or dormant lead — human gate on mass outbound.

Human gatestub

operator: Launch Producer
playbook: playbook-reactivation.md

newleaf-operating-doctrinepricingofferscompetitive-landscapecompetitor-profilingcompetitorsindustry-intelligence-radarresearch-frameworkresearch-executionresearchnewleaf-funnel-stage-controlproduct-marketingmarketing-planmarketing-loopsab-testingcroanalyticskpi-dashboard-designcustomer-researchsales-enablementlead-magnetslifecycle-plan-synthesizecontent-strategyonboardingcold-emailadsad-creativeasoseo-auditai-seosocial-publishingbrandkitbrand-landingpagecopywritingnewleaf-crmtwenty-crmghl-smsnewleaf-telephonydata-reportdirectory-submissionslifecycle-session-loopangular-migrationdotnet-backend-patternsfal-upscalegrafana-dashboardshand-drawn-diagramsimplementlaunchcard-xiaohongshudefi-protocol-templatesframe-logo-outrogodot-gdscript-patternshiggsfield-marketplace-cardshiggsfield-websiteshyperframes-animationistio-traffic-managementmarket-sizing-analysismarketing-councilmlops__models__audiocraftmlops__research__dspypaywallspptx-quality-gatesproduct-launch-videoproductivity__powerpointAppointment no-show

mass_sms_without_ack