Declare the event, not the automation

The signature unblocks activation automatically instead of waiting for someone to notice it.

Reproduced, fixed with a regression test, and shipped — not just acknowledged.

Customer owns the agreement gap, stages the approved completion path, and keeps the client visible without inventing consent.

Customer and Back Office classify the gap and prepare the correct human-reviewed next step without charging or inventing a subscription.

Customer starts activation from the evidence already collected, skips completed checks, and owns every visible gap.

A dead integration is caught by us, not by a customer complaining that nobody replied.

Within the hour: billing setup and agreement verified, CRM record corrected and staged, welcome email plus portal access delivered, and the right humans notified.

A broken card-on-file trail gets repaired before anyone tries to charge again.

No customer fact is silently lost; every dead letter is replayed or explained.

Get notified, make sure they are taken care of comprehensively: a personal reply, a genuinely useful guide or asset if it fits, an appointment offer, and a follow-up task so it does not go quiet again.

Sales verifies signature evidence and prepares the enrollment handoff without initiating billing.

Sales and Back Office verify the setup evidence and schedule before client handoff; no payment action originates from Twenty.

Sales closes its straight line and Customer receives a complete handoff packet with every missing item visible.

The $99, $149, or other approved first-payment result is reconciled as revenue evidence and included in the client handoff.

Back Office records the decline, Sales keeps the customer informed, and a human chooses the next approved recovery path.

Ticket bumped; customer notified; root-cause logged to brain.

Rebook attempt logged; if churn risk, escalate to retention.

Customer reviews progress and health, schedules a human conversation when needed, and records the next action before any separate billing process.

Customer records the completed checklist and hands the client to servicing without repeating already verified work.

The client receives a clear document checklist, expectations, and due dates while Customer tracks completion.

The sentence becomes a written feature request with acceptance criteria and a Plane work item, then runs the Session Loop end to end with the development agents.

Unmatched events get an owner instead of piling up as orphan rows.

Every lead is deduped, enriched, scored and assigned within 15 minutes.

Retries are prepared on schedule but never fire without an explicit human yes.

Listed on Billing desk due queue; charge only after Gate 0.5 package + human ACK.

Money landing triggers the post-charge journey instead of silence.

The human sales owner starts with the customer context, transcript, and next-call brief instead of reconstructing the conversation.

Sales records acceptance evidence and moves the opportunity to agreement without treating acceptance as payment authorization.

The approved offer and its terms are captured for follow-up and conversion reporting; no payment is initiated.

The $99 or $149 same-day selection is recorded for agreement, handoff, and reporting without becoming a charge instruction.

Nobody gets charged by a company they have not heard from in six weeks.

Human decides create-sub vs HOLD; never silent MIT.

A real ticket exists on Plane, the customer gets an answer, and the timeline records it.

Retoken request or HOLD; Gate 0.5 stays red for this person.

Connector health is a report, not a surprise.

One digest each morning: what came in, what ran, what is waiting on a human.

Gaps are found nightly rather than discovered during a charge run.

Weekly: which departments are actually working, which functions are still stubs.

The org graph and the dashboards a human looks at are never stale.

The pipeline reflects reality every weekday.

Sales playbook advances or parks the deal; no money movement.

Every inbound message is on the customer timeline within a minute, whether or not it needs an action.

Every morning starts with a fresh, honest picture of who can be charged and what is broken.

Every PR gets a real review before a human is asked to look at it.

A sourced brief with a recommendation, filed in the vault so we never research it twice.

Sales verifies the application evidence and advances or parks the opportunity with a stated next action.

Sales records the review result and prepares the appropriate offer without inventing financial facts.

Finished work becomes durable knowledge automatically.