Sales / Deals

Lead intake through enrollment: qualify, prepare discovery, produce proposals, keep pipeline stages honest, close and hand off.

Assistedplanned · B1head · Deal Strategistescalates to Executive / Chief of Staff
SOPs live
0/7
declared functions with a playbook on disk
Agents
8· 3 active
Skills linked
116
624 enrollments across roster · session packs on each person
Events routed here
15
Shared in
0
functions owned elsewhere that this desk may run

Functions this department owns7

Deal follow-up sequence

Keep the conversation alive with sequenced, personal follow-ups until a yes or a no.

Assistedstub
operator
Outbound Strategist
playbook
playbook-deal-followup.md
ghl-smsagentmailnewleaf-operating-doctrinenewleaf-crmtwenty-crmconnector-to-twentynewleaf-funnel-stage-controlcold-emailpricingofferssales-enablementcompetitive-landscapecompetitor-profilingcompetitorslead-magnetscroab-testingcopywritingcopy-editingcontent-strategymarketing-planmarketing-psychologyproduct-marketingnewleaf-telephonycrm-managementcustomer-researchdirectory-submissionsdomain-name-brainstormerfree-toolsmarketing-loopsmarketing-ideasemailsonboardingunderstand-onboardnewleaf-portalanalyticsdata-reportknowledge-harvestnewleaf-sentiment-escalationagent-xlsxdocprospectingai-music-albumfal-trainhiggsfield-websitespaywallspptx-quality-gatesreact-modernizationcaptions-overlayeditorial-burgundy-principles-templatefaq-pageframe-light-leak-cinemahiggsfield-soul-idhybrid-search-implementationmedia__songseemlops__inference__outlinesmusic-to-videopaypal-integrationpptx-generatorproductivity__notionpython-packagingremotion-to-hyperframesseam-craftslideshow
mass_sms_without_human

Discovery call preparation

Brief the human before the call: situation, likely objections, the questions that matter.

Autonomousstub
operator
Discovery Coach
playbook
playbook-discovery-prep.md
newleaf-crmnewleaf-operating-doctrinetwenty-crmconnector-to-twentynewleaf-funnel-stage-controlcold-emailpricingofferssales-enablementcompetitive-landscapecompetitor-profilingcompetitorslead-magnetscroab-testingcopywritingcopy-editingcontent-strategymarketing-planmarketing-psychologyproduct-marketingghl-smsnewleaf-telephonycrm-managementcustomer-researchdirectory-submissionsdomain-name-brainstormerfree-toolsmarketing-loopsmarketing-ideasemailsonboardingunderstand-onboardnewleaf-portalanalyticsdata-reportknowledge-harvestnewleaf-sentiment-escalationagent-xlsxdocprospectingai-music-albumfal-trainhiggsfield-websitespaywallspptx-quality-gatesreact-modernizationremotion-interactivitycaptions-overlayeditorial-burgundy-principles-templatefaq-pageframe-light-leak-cinemahiggsfield-soul-idhybrid-search-implementationmedia__songseemlops__inference__outlinesmusic-to-videopaypal-integrationpptx-generatorproductivity__notionpython-packagingremotion-to-hyperframesseam-craftslideshowSales inbound transfer

Enrollment completion handoff

Deal closed: confirm agreement + billing set up, then hand to Customer for activation.

Assistedstub
operator
Onboarding Specialist
playbook
playbook-enrollment-completion.md
newleaf-crmnewleaf-operating-doctrinetwenty-crmconnector-to-twentynewleaf-funnel-stage-controlcold-emailpricingofferssales-enablementcompetitive-landscapecompetitor-profilingcompetitorslead-magnetscroab-testingcopywritingcopy-editingcontent-strategymarketing-planmarketing-psychologyproduct-marketingghl-smsnewleaf-telephonycrm-managementcustomer-researchdirectory-submissionsdomain-name-brainstormerfree-toolsmarketing-loopsmarketing-ideasemailsonboardingunderstand-onboardnewleaf-portalanalyticsdata-reportknowledge-harvestnewleaf-sentiment-escalationagent-xlsxdocprospectingai-music-albumfal-trainhiggsfield-websitespaywallspptx-quality-gatesreact-modernizationremotion-interactivitycaptions-overlayeditorial-burgundy-principles-templatefaq-pageframe-light-leak-cinemahiggsfield-soul-idhybrid-search-implementationmedia__songseemlops__inference__outlinesmusic-to-videopaypal-integrationpptx-generatorproductivity__notionpython-packagingremotion-to-hyperframesseam-craftslideshowAgreement signedSales agreement signedSales billing setup completeSales client submittedSales first payment capturedSales first payment declined

Lead intake and qualification

New lead lands: dedupe against CRM, enrich, score, assign, set the first action.

Assistedstub
operator
Pipeline Analyst
playbook
playbook-lead-intake.md
first touch minutes
15
newleaf-crmtwenty-crmnewleaf-operating-doctrineconnector-to-twentynewleaf-funnel-stage-controlcold-emailpricingofferssales-enablementcompetitive-landscapecompetitor-profilingcompetitorslead-magnetscroab-testingcopywritingcopy-editingcontent-strategymarketing-planmarketing-psychologyproduct-marketingghl-smsnewleaf-telephonycrm-managementcustomer-researchdirectory-submissionsdomain-name-brainstormerfree-toolsmarketing-loopsmarketing-ideasemailsonboardingunderstand-onboardnewleaf-portalanalyticsdata-reportknowledge-harvestnewleaf-sentiment-escalationagent-xlsxdocprospectingai-music-albumfal-trainhiggsfield-websitespaywallspptx-quality-gatesreact-modernizationremotion-interactivitycaptions-overlayeditorial-burgundy-principles-templatefaq-pageframe-light-leak-cinemahiggsfield-soul-idhybrid-search-implementationmedia__songseemlops__inference__outlinesmusic-to-videopaypal-integrationpptx-generatorproductivity__notionpython-packagingremotion-to-hyperframesseam-craftslideshowLead captured

Pipeline stage advance

React to a Twenty opportunity stage change — annotate VIEW, never mutate NMI.

Assistedstub
operator
Offer & Lead Gen
playbook
playbook-pipeline-stage.md
newleaf-crmtwenty-crmnewleaf-operating-doctrineconnector-to-twentynewleaf-funnel-stage-controlcold-emailpricingofferssales-enablementcompetitive-landscapecompetitor-profilingcompetitorslead-magnetscroab-testingcopywritingcopy-editingcontent-strategymarketing-planmarketing-psychologyproduct-marketingghl-smsnewleaf-telephonycrm-managementcustomer-researchdirectory-submissionsdomain-name-brainstormerfree-toolsmarketing-loopsmarketing-ideasemailsonboardingunderstand-onboardnewleaf-portalanalyticsdata-reportknowledge-harvestnewleaf-sentiment-escalationagent-xlsxdocprospectingai-music-albumfal-trainhiggsfield-websitespaywallspptx-quality-gatesreact-modernizationremotion-interactivitycaptions-overlayeditorial-burgundy-principles-templatefaq-pageframe-light-leak-cinemahiggsfield-soul-idhybrid-search-implementationmedia__songseemlops__inference__outlinesmusic-to-videopaypal-integrationpptx-generatorproductivity__notionpython-packagingremotion-to-hyperframesseam-craftslideshowDeal stage changedSales application completedSales financial review completeSales offer presentedSales same-day discount selectedSales offer accepted
nmi_from_twenty · auto_charge

Pipeline stage hygiene

Every deal sits in a stage that matches the evidence; stale deals get an action or a close-lost.

Assistedstub
operator
Pipeline Analyst
playbook
playbook-sales.md
newleaf-crmnewleaf-funnel-stage-controltwenty-crmnewleaf-operating-doctrineconnector-to-twentycold-emailpricingofferssales-enablementcompetitive-landscapecompetitor-profilingcompetitorslead-magnetscroab-testingcopywritingcopy-editingcontent-strategymarketing-planmarketing-psychologyproduct-marketingghl-smsnewleaf-telephonycrm-managementcustomer-researchdirectory-submissionsdomain-name-brainstormerfree-toolsmarketing-loopsmarketing-ideasemailsonboardingunderstand-onboardnewleaf-portalanalyticsdata-reportknowledge-harvestnewleaf-sentiment-escalationagent-xlsxdocprospectingai-music-albumfal-trainhiggsfield-websitespaywallspptx-quality-gatesreact-modernizationremotion-interactivitycaptions-overlayeditorial-burgundy-principles-templatefaq-pageframe-light-leak-cinemahiggsfield-soul-idhybrid-search-implementationmedia__songseemlops__inference__outlinesmusic-to-videopaypal-integrationpptx-generatorproductivity__notionpython-packagingremotion-to-hyperframesseam-craftslideshowScheduled sales pipeline hygiene

Proposal generation

Produce the tailored proposal from approved templates and the discovery record.

Human gatestub
operator
Proposal Strategist
playbook
playbook-proposal.md
newleaf-crmnewleaf-operating-doctrinetwenty-crmconnector-to-twentynewleaf-funnel-stage-controlcold-emailpricingofferssales-enablementcompetitive-landscapecompetitor-profilingcompetitorslead-magnetscroab-testingcopywritingcopy-editingcontent-strategymarketing-planmarketing-psychologyproduct-marketingghl-smsnewleaf-telephonycrm-managementcustomer-researchdirectory-submissionsdomain-name-brainstormerfree-toolsmarketing-loopsmarketing-ideasemailsonboardingunderstand-onboardnewleaf-portalanalyticsdata-reportknowledge-harvestnewleaf-sentiment-escalationagent-xlsxdocprospectingai-music-albumfal-trainhiggsfield-websitespaywallspptx-quality-gatesreact-modernizationremotion-interactivitycaptions-overlayeditorial-burgundy-principles-templatefaq-pageframe-light-leak-cinemahiggsfield-soul-idhybrid-search-implementationmedia__songseemlops__inference__outlinesmusic-to-videopaypal-integrationpptx-generatorproductivity__notionpython-packagingremotion-to-hyperframesseam-craftslideshow
contract_send_without_human · price_change_without_human

Roster8

Account Strategist

specialist · cursor · default

Own account strategy and same-day enrollment packaging.

80 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Deal Strategist

head · cursor · reasoning

Owns the deal from qualified to enrolled and the clean handoff to Customer.

64 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Discovery Coach

specialist · glm · fast

Briefs the human before the call and debriefs after.

80 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Offer & Lead Gen

operator · cursor · default

Outbound offers and lead gen loops into the CRM VIEW.

80 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Outbound Strategist

specialist · glm · fast

Sequenced, personal follow-up until a yes or a no. Never mass sends without a human.

80 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Pipeline Analyst

operator · glm · fast

Every deal's stage matches its evidence. Stale means an action or a close-lost.

80 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Proposal Strategist

specialist · cursor · reasoning

Builds the proposal from approved terms only.

80 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Sales Engineer

specialist · cursor · default

Technical discovery and proposal scaffolding for complex deals.

80 enrolled4 packs · full 30
Open in Library (session packs) →
persona · agency-agents

Events that land here15

Agreement signedP1 Critical

The signature unblocks activation automatically instead of waiting for someone to notice it.

Sales agreement signedP1 Critical

Sales verifies signature evidence and prepares the enrollment handoff without initiating billing.

Sales billing setup completeP1 Critical

Sales and Back Office verify the setup evidence and schedule before client handoff; no payment action originates from Twenty.

Sales client submittedP1 Critical

Sales closes its straight line and Customer receives a complete handoff packet with every missing item visible.

Sales first payment capturedP1 Critical

The $99, $149, or other approved first-payment result is reconciled as revenue evidence and included in the client handoff.

Sales first payment declinedP1 Critical

Back Office records the decline, Sales keeps the customer informed, and a human chooses the next approved recovery path.

Lead capturedP2 High

Every lead is deduped, enriched, scored and assigned within 15 minutes.

Sales inbound transferP2 High

The human sales owner starts with the customer context, transcript, and next-call brief instead of reconstructing the conversation.

Sales offer acceptedP2 High

Sales records acceptance evidence and moves the opportunity to agreement without treating acceptance as payment authorization.

Sales offer presentedP2 High

The approved offer and its terms are captured for follow-up and conversion reporting; no payment is initiated.

Sales same-day discount selectedP2 High

The $99 or $149 same-day selection is recorded for agreement, handoff, and reporting without becoming a charge instruction.

Scheduled sales pipeline hygieneP3 Normal

The pipeline reflects reality every weekday.

Deal stage changedP3 Normal

Sales playbook advances or parks the deal; no money movement.

Sales application completedP3 Normal

Sales verifies the application evidence and advances or parks the opportunity with a stated next action.

Sales financial review completeP3 Normal

Sales records the review result and prepares the appropriate offer without inventing financial facts.

Never, from this desk

  • price_change_without_human
  • contract_send_without_human

Works with

Coverage

0 of 7 declared SOPs have a playbook on disk. The rest are declared so routing never silently drops them — they land, and a human picks them up.